Role: Format co-creator and Series Producer

A televised endurance contest presented by Dale Winton
Broadcast on Channel  5, 2000.

“ masterful hypnotic television”
Daily Telegraph

“….like the inside of Homer Simpson’s head… a work of unmitigated genius…….”
Sunday Express

“I’m addicted to it …….Its brilliant.”
Paul McCartney

“Possiby the worst TV idea ever”
Sunday Times

20 contestants stand round a truck (4×4 road vehicle) in a shopping centre.

The rules are simple.

1. Contestants must stand, with one hand touching the car at all times.

2. Contestants must NOT fall asleep.

The person who stands touching the vehicle the longest wins the truck.

This deceptively simple contest made compelling HIGH DRAMA TV that has captivated TV audience across the globe, delivering huge audience ratings and massive press interest wherever it has been broadcast.

1 MILLION VIEWERS PER DAY IN UK !

NO 1 WATCHED SHOW IN INDONESIA !

TURKEY – 1.2 MILLION VIEWERS PER DAY ACROSS TEN WEEKS !

PORTUGAL – RATINGS HIT – 44% PEAK SHARE !!

The UK contest was won by Jerry Middleton with a UK record of  81 hours 43 minutes and 31 seconds.